A Whisper in the Dark: The Secret Behind the Shelves

There’s a rumor drifting through the air—like smoke curling from a candle’s flame.

Something new is stirring inside the Fox & Wolf Scents stockroom. Labels you’ve never seen before are sliding onto jars and bottles. Products once hidden on shelves are now finding their way into boxes bound for front doors and displays in Painted Tree.

The name is out there. Quietly. Softly. Almost like it wasn’t meant to be spoken yet.

For months, it’s been nothing more than sketches, late-night plans, and whispered ideas between the shelves. But now… the first products have slipped past the stockroom doors. Some of you may have already spotted them—disguised in plain sight among our Fox & Wolf favorites.

Our new name isn’t just another collection. It’s the next evolution. A darker, more refined identity. A brand built on sophistication, shadow, and story. While Fox & Wolf will always be the beginning of this journey, Romilow is where the path leads.

This isn’t a rebrand overnight. It’s a transition—a slow unfurling, the way petals push open in twilight. For now, you’ll see both names. But if you pay attention, you’ll notice more and more pieces carrying the Romilow mark.

Some will say they were the first to notice. Some will claim they always knew.

Either way, the secret is out.

Welcome to our coming new name.