Beyond the Flame: Why We’re Expanding Outside of Home Fragrance

When Fox & Wolf Scents first began, it was simple: candles, car fresheners, and room sprays that carried a mood, a memory, a moment. The flame was the heart of our brand, and fragrance was the language we spoke.

But here’s the truth: a scent is never just a scent. It’s a doorway.

It leads you into a room, into a memory, into a feeling. And once that door is open, it doesn’t stop at candles. It spills into every part of your life—the notebook where you capture your thoughts, the décor on your shelf, the bag you carry, the balm you wear on your skin.

We’ve realized our customers don’t just come to us for a candle. They come for an experience. For a world that feels modern, dark, sophisticated, and alive with story.

That’s why we’re expanding.

You’ll start to see journals, planners, and accessories that feel like they were pulled from the same world our fragrances evoke. You’ll find bath and body products that let you wear the mood on your skin. Eventually, you’ll see full lifestyle collections that tie your home, your self, and your story together in one seamless aesthetic.

This isn’t about becoming “just another shop.” It’s about building a world you can step into. One where every detail carries the same dark beauty and refined edge you already love about Fox & Wolf.

The flame was only the beginning.

Welcome to what comes next.